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If there is anything that COVID-19 has highlighted with the onset of a new decade, it is “survival of the fittest.” Standing at the precipice of profound changes, only those businesses that have ingeniously used their creative acumen to devise new strategies have sustained the pandemic storm. One such example is that of FILTR. An integrated marketing, design, and communication agency, FILTR had its core business in the travel retail sector, the whopping 65 billion USD industry. The company worked with luxury and premium brands in airports and travel space and saw growth as an outcome of the high-spending Chinese tourists worldwide. However, the COVID-19 restrictions crippled the global travel industry in the blink of an eye. “Our biggest strength became a significant weakness overnight. We realized it was time to pivot quickly,” says Alex Cook, co-founder and managing director, FILTR.
The management team at FILTR began searching for alternatives to utilize its design, communications, digital, and client servicing skills in new areas. It was around this time when FILTR started discussions with long-time partners, The Moodie Davitt Report – one of the world’s most successful multi-media business-to-business publishers, to build an innovative, value-adding virtual event for the travel retail sector. And this paved the way for the two companies to collaborate on the inaugural Virtual Travel Retail Expo.
“We reviewed a number of generic, off-the-shelf virtual event solutions in the market, but they were mediocre at best,” mentions Cook. Realizing the struggle that prestigious brands in travel retail would face while integrating with the existing UX platforms, the company built Virtual Travel Retail Expo. A best-in-class, intuitive, and engaging hybrid platform, the Virtual Travel Retail Expo has garnered significant participation and investment of several leading brands of the world, such as Louis Vuitton Moët Hennessy (LVMH), Luxottica Group, and more. The state-of-the-art, secure, cloud-based platform comprises a conference theater, workshop rooms, a press center, specialist exhibition halls, a network lounge, and several other stellar features. The Virtual Travel Retail Expo complies with stringent data privacy laws and is fully GDPR compliant and thereby guarantees exhibitors and visitors a secure event experience.
Since its inception in 2016, FILTR has always worked toward bridging the gap between global brands and their consumers. With its operation centers in Singapore (Headquarters) and London, FILTR’s team of 28 professionals tells a story of innovation in adversity, and their Virtual Expo solutions are further feathers to the cap of its impeccable capabilities.
What distinguishes the Virtual Travel Retail Expo is its customized UX that calls for a more social approach and facilitates better human-to-human interaction in an immersive digital story-telling environment. A trade show that mirrors physical exhibitions, the Virtual Travel Retail Expo has been a game-changer for the company.
What I thought was our biggest strength became a significant weakness overnight. We realized it was time to pivot
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