Graham Jackson, CEO

Gone are the days when the retail industry was all about physical proximity to the Customer. With consumers having an option of buying either online or in-store, retailing is more about brand awareness and building a positive first impression. Retailers must track their stock constantly and get products out of the warehouse to their destination, in the most efficient way possible, if they’re to win and retain customers. Handling Click & Collect systems and return processes in-store, often when teams are young and part-time, are short comings of the retail industry. Fluent Retail, an Australian company, has built a cloud based system that enables retailers with both physical and online stores to gain a single real-time view of their inventory. Its in-store app allows staff to easily manage orders, returns and exchanges providing a first-class customer experience. Graham Jackson, CEO, remarks, “Fluent Retail’s cloud based platform requires minimal staff training time and can be customised and extended depending upon the retailer’s objective.”

Fluent Retail, a provider of smart order orchestration and real-time inventory management was established back in 2015 as part of Parcel Point to offer postal and courier services. Identifying an opportunity to help retailers respond to the ever increasing customer demand for rapid, low-cost and convenient omni-channel shopping options, Fluent Retail was born.