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Users spend 4 hours per day on their mobiles.
90 percent of the mobile time is spent on apps versus browsers.
51 percent of online transactions are mobile
Customers across the world are going mobile and how! With the growing demand for mobile phones, mobile commerce and more simplicity and capabilities amongst consumers, there is a tremendous opportunity for businesses to interact and connect more personally with consumers. The rapid modernization and growing mobile subscriber base is also transforming and shaping up the Mobile eCommerce or mCommerce landscape in the Asian market, making it a mobile-first region. This exponential growth, in particular, bodes well for organizations that have been in a perpetual struggle to reach customers and increase their sales.
If there’s one company that can be genuinely credited for the advancement of mcommerce in the Asian market, it’s Kaddra. To improve sales and take marketing to the next level, Singapore-based Kaddra is helping businesses thrive in the digital world and access their customers at the right time and in the proper context. “For this to happen, you need a way to be with your customers at all times. What better way to do that than having your business on their smartphone,” reveals Quentin Chiarugi, co-founder, executive chairman and CEO, Kaddra—a company that allows businesses to grow sales and increase customer retention with Asia’s leading mobile commerce solution.
At the outset, Kaddra was founded when Chiarugi and his team decided to scale their traditional luxury distribution business reach to B2B and B2C customers across Asia. Initially built for their own business, Chiarugi and his team saw an opportunity to scale up using mobile technology so that their customers could access their portfolio of products and services seamlessly. “The biggest challenge was to find a way to manage sales and marketing across all sales channels and in a very large geographical space using one single system. From China to Japan or South East Asia, using conventional methods for sales and marketing didn’t work well enough, so we decided to build a platform that would give an easy access to our products and services through a mobile native app, connected to a suite of tools to manage sales, marketing and communication for our teams,” recalls Chiarugi. It was only a matter of time when the team decided to extend their mobile commerce technology as a white label solution to help other organizations in Asia.
Focused on the relevancy of mobile commerce in Asia at the moment, Kaddra empowers sales and marketing teams with an “all-in-one” solution, including a state-of-the-art white label native app for customers to use, connected to a full suite of sales and marketing tools.
We look at the reality of our client’s operation and we create tools that are useful to them every day and will improve their processes, customer engagement and ultimately sales
As the only Asian company offering a unique mobile commerce technology, Kaddra is focused on improving the tedious process of taking daily orders in companies. Either B2B or B2C models, businesses find themselves receiving orders from emails, WhatsApp, phone calls and even fax. Adding to this, the management of errors, missing information or out of stock, add up huge costs to the operation. “Using Kaddra technology, businesses can now have one source for their clients to order. No more errors, no more missing information, no more inventory issues, everything is up to date and easily accessible from the customer’s smartphone. All landing into one single system for teams to process. With the adoption of our technology we aim to help companies save an average of 7 hours in order processing per admin staff per week and reduce errors to 0 per cent,” says Will Beattie, co-founder, CTO and COO, Kaddra. Additionally, Kaddra also helps sales teams to focus on sales rather than solving orders’ issues and provides an excellent tool for marketing teams to retarget customers with a personal touch using push notifications.
At the core, what genuinely makes Kaddra second to none are the three main elements of its technology: simple to use, not expensive to operate and fast to launch. Additionally, from the outset, the company has been laser-focused on being mobile-first, giving it an edge over others focusing on web commerce solutions. “As of today, there are no other solutions on the market with the same depth of back office tools and a native app storefront at the price and the speed for launch we propose,” adds Beattie.
With innovation at its core, the company presents “a series of useful parts” that, when put together, help businesses evolve and improve their operation for better productivity and efficiency. “We look at the reality of our client’s operation and we create tools that are useful to them every day and will improve their processes, customer engagement and ultimately sales,” states Togi Gouw, CFO, Kaddra. The uniqueness of Kaddra was demonstrated recently when the company helped The Auld Alliance—one of the world’s most revered fine and rare whisky collections—in creating a digital version of the bar and keeping the same “tasting -style” experience, increasing sales through online shopping worldwide, and improving product listings and brand recognition. “We have been thinking about this concept for The Auld Alliance for years and with Kaddra we made it a reality beyond what anyone else has been offering to date. Providing our bar online with the huge list of fine and rare products we proposed was not an easy task and making the bar mobile and accessible all over the world as well was just unthinkable if it wasn’t for the technology developed by Kaddra,” says Emmanuel DRON, founder of The Auld Alliance.
To be the number one digital mobile commerce provider in Asia in the next 36 months, Kaddra looks forward to including an array of regional providers in payment gateways and logistics, along with accounting and financing tools.