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Users spend 4 hours per day on their mobiles.
90 percent of the mobile time is spent on apps versus browsers.
51 percent of online transactions are mobile
Customers across the world are going mobile and how! With the growing demand for mobile phones, mobile commerce and more simplicity and capabilities amongst consumers, there is a tremendous opportunity for businesses to interact and connect more personally with consumers. The rapid modernization and growing mobile subscriber base is also transforming and shaping up the Mobile eCommerce or mCommerce landscape in the Asian market, making it a mobile-first region. This exponential growth, in particular, bodes well for organizations that have been in a perpetual struggle to reach customers and increase their sales.
If there’s one company that can be genuinely credited for the advancement of mcommerce in the Asian market, it’s Kaddra. To improve sales and take marketing to the next level, Singapore-based Kaddra is helping businesses thrive in the digital world and access their customers at the right time and in the proper context. “For this to happen, you need a way to be with your customers at all times. What better way to do that than having your business on their smartphone,” reveals Quentin Chiarugi, co-founder, executive chairman and CEO, Kaddra—a company that allows businesses to grow sales and increase customer retention with Asia’s leading mobile commerce solution.
At the outset, Kaddra was founded when Chiarugi and his team decided to scale their traditional luxury distribution business reach to B2B and B2C customers across Asia. Initially built for their own business, Chiarugi and his team saw an opportunity to scale up using mobile technology so that their customers could access their portfolio of products and services seamlessly. “The biggest challenge was to find a way to manage sales and marketing across all sales channels and in a very large geographical space using one single system. From China to Japan or South East Asia, using conventional methods for sales and marketing didn’t work well enough, so we decided to build a platform that would give an easy access to our products and services through a mobile native app, connected to a suite of tools to manage sales, marketing and communication for our teams,” recalls Chiarugi. It was only a matter of time when the team decided to extend their mobile commerce technology as a white label solution to help other organizations in Asia.
Focused on the relevancy of mobile commerce in Asia at the moment, Kaddra empowers sales and marketing teams with an “all-in-one” solution, including a state-of-the-art white label native app for customers to use, connected to a full suite of sales and marketing tools.
We look at the reality of our client’s operation and we create tools that are useful to them every day and will improve their processes, customer engagement and ultimately sales
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