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In 2010, a group of impact entrepreneurs and investors had the idea to use technology to take the concept of employee engagement to frontline workers in factories in Asia. MicroBenefits with its flagship mobile application—CompanyIQ (CIQ)—has enabled companies to foster strong employee engagement that has consistently led to superior productivity, profitability, customer satisfaction, and lower turnover. Bryant J. Eggett, President of MicroBenefits, believes that the company is fulfilling a very important function in the global marketplace. "Engagement among frontline workers is very important for both factories themselves, as well as the brands they serve as suppliers for. It increases both output quality and workplace safety, as well as helps increase employee retention. This, of course, reduces turnover, which is a major cost drain for factories," says Bryant.
The concept of employee engagement and discussions regarding it go back to the early 1990s in the U.S. when companies began to realize that employees were no longer motivated simply by getting a paycheck. Suddenly an employee wanted to feel pride in their company, that the organization as a whole was committed to working towards common goals with a shared set of values and, perhaps more importantly, they wanted to be provided with training to develop new skills and expertise for ongoing career growth.
Engagement among employees is very important for an organization because it increases output quality and safety
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