Purecomm also hosts full service eCommerce projects for pedderred.com, stuartweitzman.cn and vivinnewestwood.hk.

The cataloguing of products for online purchase, finding convenient delivery options for customers and the rendering tools for placing online orders, are the services that really allow companies to grow their revenue. Purecomm’s software provides this, and enables brands to launch eCommerce using their existing in-store inventory. The flagship platform features a simple store workflow, service level management, inventory accuracy, exception handling and route optimisation. It provides an accurate view of inventory data to estimate of the number of items already in a shopper’s basket (either online or in-store), which can be augmented by using RFID.

The software uses sophisticated behind-the-scenes algorithms, and a robust API, to add ‘click-and-collect’ and ‘ship from store’ functionality to an existing eCommerce infrastructure

The iPad app and label printing facilities empower retailers with the flexibility of an intuitive ticketing system for pick, pack and dispatch. In the case of a picking fail, the platform splits the order and escalates it to the customer, or picks the missing items from a nearby store. The in-house platform intelligently locates the nearest store to minimise the cost and time required for dispatch. To reduce the risk of overlapping in store sales with online orders, the system provides inventory changes to the website, as well orders to the store, in real-time.

The service level management facility of the platform manages the queues for express orders. It provides SMS notifications for overdue actions and generates weekly KPI reports on deliveries. “We thrive on our brand values which are: simple, reliable and understanding,” adds Bodycote. Purecomm has expanded its reach to Greater China, Australia and New Zealand, ensuring better customer experience and generating new revenue stream for its clients.