APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Startup
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • Startup
    • Vendor
    • Showcase Workshop
    Previous
    Next

    Showcase Workshop: Enabling Sales Teams with the Most Effective Content

    Millie Blackwell,  President & Co-founder, showcase workshopMillie Blackwell, President & Co-founder

    Organizations hailing from varied industries invest heavily in the generation and distribution of content to make their organizations come to the fore in today’s competitive market landscape. Communicating through the right content is of prime importance to create a lasting impression on clients. Showcase Workshop, a New Zealand headquartered company helps clients untangle the trickiest knots surrounding marketing content. Millie Blackwell, President and Co-founder, Showcase Workshop says, “We created Showcase to enable any sales team to have fast, simple access to the content they need for customer interactions anytime, anywhere, and available from any kind of device.”

    Headquartered in Wellington, Showcase provides ‘Sales Enablement’ technology and is the only vendor in the APAC region to focus solely on this sector. “Sales Enablement is about optimization of field based productivity with systems, processes and tools that get the right content, training and analytics into the hands of your team members who are face-to-face with your customer and prospects,” explains Millie. The company provides clients with deep analytical information about Showcase. This helps them to monitor who has the content, how often they’re using it and in most cases they can draw links between the use of content. The effectiveness and its consequent impact on sales are immense.

    Judging all the predicaments encountered by their clients, and the factors which will ensure the advancement of their clients, Showcase has narrowed down the target zones which they want to address.

    The Showcase team works in the simplification on Sales Asset Management and Marketing Communications. Focusing on these two, Showcase has built its solutions which are accessible to consumers at any time of the day, from any geographical location and from any kind of device. “Showcase is a flexible platform, where customers employ creative deployments such as getting Crisis Management information into the hands of their senior leadership team, and incorporating HTML elements to host cost-benefit calculators and complex interactive forms, expounds Millie.


    The Showcase team works in the simplification on Sales Asset Management and Marketing Communications



    Working with Showcase Workshop provides clients with their“own private app store” experience. “All clients need to do is any time new content is available or an update is required, customers just update their app (no coding required), publish it and their users are automatically notified that new content is ready for them to use. New content is delivered straight into the hands of the people who need it, regardless of their device,” adds Millie.

    Showcase’s client-centric approach and services have made industry leaders such as Bank of New Zealand, Carter Holt Harvey, Fisher &Paykel Healthcare, Mitsubishi Motors, New Zealand Trade & Enterprise, SKYCITY, Spark New Zealand, The Warehouse and Vodafone reach out for the company’. Along with the winning of the prestigious New York Tabby Award, Best Windows App Business & Professional for 2015, the organization, Showcase Workshop has earned several accolades from their clients of high repute. Cementing its present, Showcase Workshop is striving towards a stronger future.
    Previous
    Next
    Share this Article: Tweet
    2016

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    CIO Speaks

    • Need and Importance of IT in the Shipping Industry

      Anjan Deb, GM-IT (CIO), The Great Eastern Shipping

      The Right Technology And Reliable Partners; The Business Next Frontier

      Luke O'Brien, CIO, ISS Facility Services Australia & New Zealand

      Service Organisations Make Great Places To Work, And Deliver Better Value

      Matthew Perry, CIO, Orora Limited [ASX: ORA]

      How Have Recent Advancements in Big Data Been Impacting Businesses?

      Marc Solomon, CIO, Bvn Architecture

      BI & Analytics in Aquaculture

      Matthew Leary, CIO, Tassal Operations

      BI and Analytics

      Gary Peel, CIO, SYNERGY (ASX:IS3)

    • A Blend of Six Technologies to Enhance Teaching-Learning Processes

      John Hui, CIO, The Education University of Hong Kong

      Creating Integrated Workflows for an Evolving Company

      Mike Everly, CIO, D&H Distributing

      Modern Software Development Methodologies

      Kevin Glynn, VP and CIO, DSC Logistics

      Fusing Business and Technology to Create Value

      Bob Hennessy, Group CIO, Lendlease [ASX: LLC]

      IP - Powering the Future

      Robert Bollard, CIO and General Manager Innovation & Technology Group, IP Australia

      Proptech: Why It

      Mark Hansen, Chief Information Officer, DEXUS [ASX: DXS]

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://startup.apacciooutlook.com/vendor/showcase-workshop-enabling-sales-teams-with-the-most-effective-content-cid-1200-mid-52.html