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Organizations hailing from varied industries invest heavily in the generation and distribution of content to make their organizations come to the fore in today’s competitive market landscape. Communicating through the right content is of prime importance to create a lasting impression on clients. Showcase Workshop, a New Zealand headquartered company helps clients untangle the trickiest knots surrounding marketing content. Millie Blackwell, President and Co-founder, Showcase Workshop says, “We created Showcase to enable any sales team to have fast, simple access to the content they need for customer interactions anytime, anywhere, and available from any kind of device.”
Headquartered in Wellington, Showcase provides ‘Sales Enablement’ technology and is the only vendor in the APAC region to focus solely on this sector. “Sales Enablement is about optimization of field based productivity with systems, processes and tools that get the right content, training and analytics into the hands of your team members who are face-to-face with your customer and prospects,” explains Millie. The company provides clients with deep analytical information about Showcase. This helps them to monitor who has the content, how often they’re using it and in most cases they can draw links between the use of content. The effectiveness and its consequent impact on sales are immense.
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The Showcase team works in the simplification on Sales Asset Management and Marketing Communications
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