VMFive’s AdPlay runs the actual applications in the cloud, so developers don’t need to make any modification to the app. The most attractive part of AdPlay, however, is high conversion and retention rates resulting from greater user engagement than any other ad formats on the market.

PMP, on the other hand, serves as a premium advertising solution that helps brands communicate with their customers in ways they can best connect with them. The company brings a large collection of premium media inventory in various innovative ad formats and accurate targeting tools. PMP solutions, according to Ding, have significantly increased the value for publishers alongside maximizing the impact of ads at a lower price. The team at VMFive breaks down complex datasets to ensure that the right formats of ads are delivered to each client. Leveraging machine learning to gain an in-depth understanding of the market dynamics, the company delivers these solutions through its 5R approach—right timing, right content, right audience, right place, and right experiences—to ensure that the right solution is delivered to the right audience at the time.

VMFive, with these capable solutions, has been addressing the needs of mobile game publishers and brand advertisers in the most appropriate manner. Earlier this year, VMFive helped Samsung reach its target audience with its technology and innovative ad format. Many Fortune 500 companies have also leveraged VMFive’s unique technology based solutions in the past. These solutions can be used under different environments, and help obtaining the real-time data related to the impact an ad has on users. The real-time behavior analysis and algorithms developed after research aid VMFive significantly in helping clients achieve their advertising goals.

VMFive gives utmost importance to data and ad tech, based on which, it further aims to introduce more innovative ad formats in the near future. The company also aims to help advertisers reach their aims and aspirations affectively. “With Adplay and our video ad solution, we have made a breakthrough in the current world of advertising, and in the future we will continue to develop new ad formats that are unique, effective, and innovative and is unique in tackling different advertising goals. We will also continue to invest in data to optimize our 5R algorithm to ensure the most effective ad campaigns. We also have a plan to roll out to other countries in SEA in the coming year,” concludes Ding.