VMFive: Rejuvenating Brands with Playable Ad Solutions

"People do not buy goods and services. They buy relations, stories, and magic.” These words by Seth Godin perfectly define what advertising does for a brand. It helps create a story that the consumers can relate to. Taiwan-based VMFive simplifies this process for advertisers with its playable ad and video ad solutions. The company, through these solutions, helps improve advertising experience and maximize the impact of ads. VMFive’s mobile advertising solutions ensure accurate targeting and personalization. VMFive understands the objectives that ad companies lay for themselves and accordingly devises solutions to help them advertise better and cater to their clients’ needs. “We understand different advertisers have different advertising goals for different campaigns. This is why we provide different ad formats and optimize our algorithm to help them achieve their goal.” says Sam Ding, CEO of VMFive.

VMFive brings two key offerings today, AdPlay and PMP, which respectively serve as the app advertising and brand marketing solutions for game publishers and brand advertisers. AdPlay is the company’s flagship product developed using VMFive’s patented technology which allows users to try applications before downloading. By simply clicking AdPlay button or scanning the QR code, potential users can instantly enjoy applications for 30 seconds to 2 minutes without downloading them from the stores. AdPlay is the perfect solution for developers and publishers as well to showcase their apps in a very simple and effective way as it can be directly generated from the original APK file without requiring any modification to the app.

VMFive’s AdPlay runs the actual applications in the cloud, so developers don’t need to make any modification to the app. The most attractive part of AdPlay, however, is high conversion and retention rates resulting from greater user engagement than any other ad formats on the market.

PMP, on the other hand, serves as a premium advertising solution that helps brands communicate with their customers in ways they can best connect with them. The company brings a large collection of premium media inventory in various innovative ad formats and accurate targeting tools. PMP solutions, according to Ding, have significantly increased the value for publishers alongside maximizing the impact of ads at a lower price. The team at VMFive breaks down complex datasets to ensure that the right formats of ads are delivered to each client. Leveraging machine learning to gain an in-depth understanding of the market dynamics, the company delivers these solutions through its 5R approach—right timing, right content, right audience, right place, and right experiences—to ensure that the right solution is delivered to the right audience at the time.

VMFive, with these capable solutions, has been addressing the needs of mobile game publishers and brand advertisers in the most appropriate manner. Earlier this year, VMFive helped Samsung reach its target audience with its technology and innovative ad format. Many Fortune 500 companies have also leveraged VMFive’s unique technology based solutions in the past. These solutions can be used under different environments, and help obtaining the real-time data related to the impact an ad has on users. The real-time behavior analysis and algorithms developed after research aid VMFive significantly in helping clients achieve their advertising goals.

VMFive gives utmost importance to data and ad tech, based on which, it further aims to introduce more innovative ad formats in the near future. The company also aims to help advertisers reach their aims and aspirations affectively. “With Adplay and our video ad solution, we have made a breakthrough in the current world of advertising, and in the future we will continue to develop new ad formats that are unique, effective, and innovative and is unique in tackling different advertising goals. We will also continue to invest in data to optimize our 5R algorithm to ensure the most effective ad campaigns. We also have a plan to roll out to other countries in SEA in the coming year,” concludes Ding.